Beef Expert: We Have Met the Enemy

It’s always worthwhile to read meat industry trade journals, since when the industry communicates internally it reveals much about its mindset and priorities. This is an interesting piece, although the constant repetition of the word “harvest” is dishonest and annoying. The focus of this story is on how to prevent future PR debacles like the Chino/Hallmark investigation. The answer?: “We must have a marketing system that protects us … from us.” Link.