Interesting and well-written piece from the New York Times’ news blog. KFC has launched a campaign to fill potholes — and put their logo on the repair. Predictably, PETA is now offering to do the same, this time of course with an anti-KFC logo.
Most of PETA’s publicity efforts strike me as idiotic, but this time around the response doesn’t strike me as tin-eared. They’re taking a cheap and innovative way for a fast food chain to get positive publicity, and they’ve managed to culture jam it.
I never thought I’d live to see the day where potholes got advertising sponsorship. Infinite Jest
