Twilight for Twinkies

January 28, 2010

As Americans look to make somewhat less idiotic food choices, Hostess Brands and their portfolio of products—Twinkies, Ding Dongs, and those ungodly pink Sno Balls—have been taking a beating. The company lost $144 million in 2008 and just spent four years in bankruptcy. has a great article about Hostess’ turnaround plans that basically concludes that the company’s core products have become a liability. (Via Atlantic Food.) Link.

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