Kennedy famously proclaimed that America would put a man on the moon before 1970, and Michelle Obama has just committed to a comparably audacious goal: she wants to wipe out childhood obesity within this generation.
Her goal is so ambitious as to be laughable if taken on by nearly any other First Lady in modern times. But I think she’s smart enough and sufficiently skilled at building coalitions to have a real chance of pulling this off.
USA Today continues its run of first-rate food reporting with a long article about this announcement, and the piece offers a wonderful background on why Obama has made childhood food policy reform her #1 priority.
If I ran a junk food or meat company right now, I’d be terrified. Link.
