For years now, the meat industry has been struggling to counter the message of the animal protection movement. It’s been tough sledding, since animal advocates take the offensive on topics like greenhouse gases, antibiotics use, and undercover cruelty investigations.
So now, Dr. Wes Jamison, a professor of communications at Palm Beach Atlantic university is urging the meat industry to take a new approach:
He suggested printing T-shirts with a photo of a juicy steak or pork chop with the phrase, “Happiness is a dead animal” written on it. He would start by passing these out on college campuses where young people love to wear provocative shirts. We could then move up to bumper stickers and onto billboards. It is a simple yet effective message that would help consumers feel good about their meat choices. It would also be fun to watch the leadership of HSUS and PETA come completely unglued when people started responding to this approach.
The leadership of the top animal protection groups wouldn’t “come unglued” if the meat industry embarked on such an idiotic campaign—they’d be doing somersaults of joy. (Via Shapiro and VegDaily.) Link.
