QuarryGirl on Gardein’s Path to World Domination

June 13, 2010

Maybe the thing I like best about QuarryGirl—jaw-dropping food porn photos aside—is that she sees the shades of gray in veggie-related issues, and understands that veggie advocacy is all about making a little progress at a time. She’s got a great new post about Gardein making fewer efforts to please the vegan community as it pushes its products into the mainstream:

gardein is not a company with a vegan agenda. but that’s okay. it really is. just don’t pretend to be, and don’t ignore the thousands of people who helped you get where you are today. we seek out locations where your products are sold, we drive miles to buy them. we ask the questions, we talk to the managers, we help everyone understand how to cater to vegans. surely somewhere, in the history of your company, somebody wanted to do right by animals. we hope you don’t become like morningstar farms who, behind our backs, added eggs and whey to formerly vegan products.

Unlike some people in the movement, QuarryGirl’s great at pointing out the bad while simultaneously applauding the good. She rightfully celebrates the fact that Gardein is now showing up in Southern California Costco stores. This is a Big Fucking Deal and any company that can push vegan foods into Costco gets massive credit in my book.

I also like Nick’s comment left in response to QuarryGirl’s post. Link.

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