In a country where Jerry Springer, Paris Hilton, and Lindsay Lohan are household names, where Jeff Dunham and Dane Cook are top stand-up comedians, where Celine Dion could sell out a 600-show run in Vegas, somehow, inexplicably, Americans still have something in the way of standards.
Remember all the buzz about KFC’s Double Down? Even by fast food industry norms, nobody could quite believe that KFC would release a grease-trap of bacon, cheese, and fried chicken as an actual product. Well, all that free media exposure hasn’t translated into sales. The CFO of KFC’s parent company has called the Double Down’s impact “immaterial”—and this assessment is referring to the period when the sandwich was getting oodles of free publicity during the first 90 days of its launch. How’s it going to do now that it’s yesterday’s news?
It seems that KFC’s got a flop on its hands, one that tarnishes the brand’s image even as it adds nothing to the company’s bottom line. Some New Agers think the world will come to and end when the Mayan calendar runs out on December 21, 2012. My bet is that the world will end for the Double Down a whole lot sooner than that. (Via COK.) Link.
