On “Misinformation” and the Animal Agriculture Alliance

August 16, 2010

From today’s press release from the Animal Agriculture Alliance on this past summer’s animal rights conferences:

Animal agriculture was under attack at the Animal Rights 2010 Conference and the Humane Society of the United States-hosted Taking Action for Animals, two of the nation’s largest animal rights events. Both meetings were held in Washington, D.C. during July 2010…

Both conferences encouraged attendees to prey on the fears of the unknowing public by spreading misinformation about the way today’s farmers and ranchers care for their animals.

The Animal Agriculture Alliance sure likes using the word “misinformation.” Yet notice today’s press release provides no evidence to support the above claim.

Speaking broadly, animal protection groups are extremely careful to present solid and reliable information about industry practices. Factory farming cruelties are so bad that there’s no need to distort what’s going on. For instance, when I wrote Meat Market, I sourced nearly every fact about animal care standards directly from either USDA documents or the industry’s own literature. Vegan Outreach takes similar pains in researching their free literature.

I’ve often found that the pro-meat people and animal advocates who care about the truth can find a great deal of common ground. There are people on the industry side—such as Bernard Rollin, Donald Stull, Steven Bjerklie, and Temple Grandin—who care about honesty and integrity. They may have very different beliefs than animal advocates, but they share our commitment to making accurate, good-faith arguments. It’s possible to have a productive dialog with these people, and my animal advocacy work is better informed because I’ve paid attention to their writing.

In contrast, the Animal Agriculture Alliance has once again demonstrated its utter contempt for the truth.

I’d very much like to find out who these people are and where they get their money. Email me if you’ve got any insights: confidentiality assured. Link.

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