Burger King’s been a shitty, also-ran burger chain for as long as most of us have been alive. And now it looks like it’s going up for sale once again.
Interesting that, as I write this, McDonald’s has a market cap of $79 billion, as compared to Burger King’s approximate $2.4 billion valuation.
Burger King is a company with no real future, unless it reinvents its core menu offerings to reflect the changing tastes of an America that’s no longer totally clueless about its food choices. Perhaps its new owners will recognize that. Link.
