Andy Bellatti with a nice post about the dairy industry’s offensive against vegan milks. With no leg to stand on in terms of health or nutrition, the dairy industry resorts to clumsy and irrelevant smears—like calling it “spooky” that coconut milk is the same shade of white as cow’s milk.
Big dairy is absolutely correct that vegan milks are not the equal of cow’s milk. That’s because vegan milks are far superior.
On thing Bellatti didn’t note is significance of the new campaign’s URL: it’s at the key GotMilk.com domain. This shows you how seriously the dairy industry is taking its new competition. The industry’s main promotion URL is no longer devoted to ice skaters with milk mustaches, it’s devoted to a full-scale attack on vegan milks. Link.