Nick Cooney on “Meat-Free” vs. “Vegetarian”

An important essay on why “meat-free” wins over more people than “vegetarian.” Everybody who aspires to become an animal millionaire should read Cooney’s superb Change of Heart. There’s nobody else in the vegan world who compares to Cooney when it comes to figuring out the most persuasive approaches to animal advocacy. (Via Vegan Outreach.) Link.