When it comes to a product you’ll be applying on your face every day, you want to be sure that it’s healthy, cruelty-free, and of course, vegan!
In ancient times, women used a mixture of animal fat, starch, and even white lead (yes, the toxic heavy metal) as an early form of “foundation” to create a desired complexion. While foundations are no longer made primarily of animal fats, the production of modern-day foundation often involves animal ingredients and animal testing.
Here are some great cruelty-free brands that make vegan foundation:
- 100% Pure
- Beauty Without Cruelty (BWC)
(100% vegan company)
- Ecco Bella
- e.l.f. Cosmetics
- Emani Minerals
(100% vegan company)
- Flower
- Gabriel Cosmetics
- Tarte
- Urban Decay
- ZuZu Luxe