Beyond Meat is a company on a mission to replace animal protein with plant protein. Founded by in 2009 by Ethan Brown and Brent Taylor, Beyond Meat develops technology to create meat analogues that are so similar to animal flesh that many people cannot tell the difference.
“Meat is no mystery. It’s actually pretty simple: amino acids, fats, trace carbohydrates and minerals, and a lot of water combined to give us that familiar chew, resistance, and variation. What if we are able to take these inputs from plants and apply heating, cooling, and pressure so they combine just like animal meat? And what if you define meat by what it is—amino acids, fats, carbs, minerals, and water—versus where it is from (i.e cows, chickens, pigs)? What you’d have is meat for the future. Meat from plants.” — BeyondMeat.com
Beyond Meat launched its first product, Grillled Chicken-Free Strips in 2013. These strips are fully cooked and ready-to-eat, and can be seasoned and prepared in any recipe in which chicken strips are traditionally used. They now also offer pre-seasoned Chicken-Free Strips as well as “Beef-Free Crumble” (a ground beef analogue) in multiple flavors.
Beyond Meat actively publicizes its vision of reducing worldwide meat consumption by 25 percent by 2020.