Jennifer Lopez

Actor, singer, dancer, producer, fashion designer and entrepreneur Jennifer Lopez is the most influential Latina performer in the United States. In May 2014 she embarked on Marco Borges’ 22-day vegan cleanse—the very same plan that Jay-Z and Beyonce had followed the previous year.

Lopez thrived during the experience, later saying: “I did the vegan 22-day plan, and it was really good and I kept on with it for a few more weeks, and now I’ve incorporated a little bit of fish here and there. But I’ve got to tell you, I enjoy it. I enjoy eating that way.”

Given her past as one of the world’s best known fur-wearing celebrities, this vegan experiment represented a surprising turnaround for Lopez. Some animal advocates have (of course) derided Lopez for not permanently embracing the lifestyle. But nobody can deny the tremendous impact she has had by creating a wave of positive attention for vegan diets in news outlets worldwide.

The fact that a top celebrity like J. Lo gave veganism a spin is yet another sign that food culture is rapidly changing. This is a woman with 29 million Twitter followers—the ripple effects are enormous.

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