Nation’s Restaurant News on Gourmet Veggie Burgers

For the second time this week, Nation’s Restaurant News has run a veggie-friendly article, and unlike this past week’s cover story this article’s not locked behind a paywall.

The lead sentence gives you an idea of the paper’s generally begrudging stance toward vegetarians, which is shared by many in the restaurant industry:

Veggie burgers have long been seen as tasteless cardboard hockey pucks that serve only to keep the odd vegetarian from vetoing a group’s restaurant choice.

But now, thanks to growing numbers of flexitarians, vegetarians, and vegans, half-hearted veggie burger offerings no longer suffice.

The way things are headed, it won’t be long until it’s business suicide for a burger chain to not offer an impressive veggie burger option. (Thanks, Kristie.) Link.


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