The term plant-strong was popularized by triathlete, former firefighter, and long-time vegan Rip Esselstyn. It refers to a diet made up primarily or entirely of healthful vegan foods. Plant-strong foods include vegetables, fruits, beans, and whole grains. As a result of it being based on such healthful foods, this diet is supportive of the high levels of fitness targeted by Esselstyn’s books.
The plant-strong concept inspires people to break out of the all-or-nothing thinking often associated with the word vegan. For most Westerners, moving in this direction can lead to massive dietary. These diets not only benefit health, but also favorably impact animals and environmental sustainability. Even the most devout meat eater can easily move their diet in a plant-strong direction today, and as time goes by the goal of becoming totally vegan will get easier and easier.
All recipes featured by Rip Esselstyn are vegan. His books include: