The term plant-strong was popularized by triathlete, former firefighter, best-selling author, and long-time vegan Rip Esselstyn. It refers to a diet made up primarily of the most healthful vegan foods, such a vegetables, fruits, beans, and whole grains. Collectively, these foods are supportive of the high levels of fitness promoted by Esselstyn’s books.
The plant-strong concept has proven useful in helping people break out of the all-or-nothing thinking that often arises in response to the word vegan. For most Westerners, a plant-strong concept represents a massive improvement in their overall diet, not just in terms of health but also in regard to impact on animals and environmental sustainability. Even the most devout meat eater can easily move their diet in a plant-strong direction today, and as time goes by the goal of becoming totally vegan will get easier and easier.
In 2009, Whole Foods Market introduced a line of “Engine 2 Plant-Strong” packaged foods, that includes veggieburgers, granola, pasta sauce, and hummus. All foods in the Engine 2 line are vegan.
All recipes featured by Rip Esselstyn are vegan. His books include: